> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bubblav.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Free Reports

> Essential analytics available on all plans

These reports are available to all BubblaV users, including those on the Free plan. Get instant insights into your chatbot's core performance.

***

## Analytics Dashboard

The analytics dashboard displays four key metrics that give you a quick snapshot of your chatbot's performance.

<Frame>
  <img className="block dark:hidden" src="https://mintcdn.com/bubblav-e553cf80/R3ckwS1UlR0o66Bf/images/reports.png?fit=max&auto=format&n=R3ckwS1UlR0o66Bf&q=85&s=0f59c0ee1ead498ae7f79661c2fedc7a" alt="Analytics Dashboard" width="987" height="1032" data-path="images/reports.png" />

  <img className="hidden dark:block" src="https://mintcdn.com/bubblav-e553cf80/nhelQxnCmiOq_LRR/images/reports-dark.png?fit=max&auto=format&n=nhelQxnCmiOq_LRR&q=85&s=205027c0be0d7985e6dbed56717a1df0" alt="Analytics Dashboard" width="1087" height="1205" data-path="images/reports-dark.png" />
</Frame>

### Key Metrics

<CardGroup cols={2}>
  <Card title="AI Resolution Rate" icon="robot">
    Percentage of conversations fully resolved by AI without human agent involvement. **Higher is better.**

    This is the inverse of "Transfer to Agent" - it shows how effectively your AI handles customer queries independently.
  </Card>

  <Card title="Avg Response Time" icon="clock">
    Average time for the AI to generate and send a response. **Lower is better** for user experience.

    Displayed in seconds (e.g., "6.3s") or milliseconds for faster responses.
  </Card>

  <Card title="Total Leads" icon="user-plus">
    Number of unique visitors who provided their email address during conversations.

    Track how effectively your chatbot captures contact information for follow-up.
  </Card>

  <Card title="Message Rating" icon="thumbs-up">
    Average rating of bot messages based on visitor feedback. **100% means all rated messages were positive** (thumbs up).

    Shows the ratio of positive to total rated messages.
  </Card>
</CardGroup>

### Understanding the Numbers

| Metric                 | Good  | Needs Attention |
| ---------------------- | ----- | --------------- |
| **AI Resolution Rate** | > 80% | \< 60%          |
| **Avg Response Time**  | \< 5s | > 10s           |
| **Message Rating**     | > 80% | \< 60%          |

<Tip>
  Each metric card shows a **trend indicator** comparing to the previous period. Green arrows indicate improvement, red arrows indicate decline.
</Tip>

***

## Messages & Conversations Trend

Track conversation and message volume over time with the trend chart.

<Frame>
  <img className="block dark:hidden" src="https://mintcdn.com/bubblav-e553cf80/R3ckwS1UlR0o66Bf/images/messages-conversations-trend.png?fit=max&auto=format&n=R3ckwS1UlR0o66Bf&q=85&s=a04dca1898906fbf859a49719c98cbf8" alt="Messages & Conversations Trend" width="937" height="397" data-path="images/messages-conversations-trend.png" />

  <img className="hidden dark:block" src="https://mintcdn.com/bubblav-e553cf80/nhelQxnCmiOq_LRR/images/messages-conversations-trend-dark.png?fit=max&auto=format&n=nhelQxnCmiOq_LRR&q=85&s=22d9987a589d2a8c1053863c797f8b69" alt="Messages & Conversations Trend" width="985" height="404" data-path="images/messages-conversations-trend-dark.png" />
</Frame>

### Three Views

The chart offers three tabs to analyze different aspects:

<Tabs>
  <Tab title="Messages">
    View message volume breakdown:

    * **Bot messages**: Responses from your AI chatbot
    * **Agent messages**: Responses from human agents (if live support is enabled)
    * **Visitor messages**: Questions and messages from website visitors
  </Tab>

  <Tab title="Conversations">
    Compare conversation types:

    * **Bot conversations**: Chats handled entirely by AI
    * **Live chat conversations**: Chats involving human agents
  </Tab>

  <Tab title="Resolution">
    Track conversation outcomes:

    * **Resolved**: Conversations successfully completed
    * **Unresolved**: Conversations that ended without resolution
  </Tab>
</Tabs>

### What to Look For

This chart helps you identify:

* **Busiest days and weeks**: Plan support coverage accordingly
* **Seasonal patterns**: Prepare for recurring high-traffic periods
* **Campaign impact**: See spikes after marketing campaigns
* **Resolution trends**: Monitor if resolution rate is improving over time

***

## Export Reports

All users can export their report data as CSV files.

<Steps>
  <Step title="Select Date Range">
    Choose the time period you want to export using the date picker
  </Step>

  <Step title="Click Export Report">
    Click the **Export Report** button in the top-right corner
  </Step>

  <Step title="Download CSV">
    The file downloads automatically with all available analytics data
  </Step>
</Steps>

### What's Included in Export

* Conversation details and metadata
* Message content and timestamps
* Lead information (emails captured)
* All analytics metrics
* Visitor country data

***

## Improving Your Metrics

<AccordionGroup>
  <Accordion title="Increase AI Resolution Rate">
    * Add more content to your knowledge base
    * Create Q\&A entries for frequently asked questions
    * Review and address unanswered questions (Pro+ feature)
    * Keep your website content up to date with regular crawls
  </Accordion>

  <Accordion title="Improve Response Time">
    Response time is primarily determined by AI processing. If times are consistently high:

    * Simplify complex knowledge base entries
    * Break long answers into shorter, focused responses
    * Contact support if response times exceed 15 seconds consistently
  </Accordion>

  <Accordion title="Capture More Leads">
    * Enable the email capture feature in widget settings
    * Ask for email at appropriate points in the conversation
    * Offer value (like sending a summary) in exchange for email
  </Accordion>

  <Accordion title="Boost Message Rating">
    * Review conversations with negative feedback
    * Update knowledge base with more accurate answers
    * Ensure your AI's tone matches your brand voice
    * Add more detailed answers for complex topics
  </Accordion>
</AccordionGroup>

***

## Answerable Questions

See what questions your AI chatbot can answer from its knowledge base. This feature helps you understand the scope of your chatbot's capabilities.

<Frame>
  <img className="block dark:hidden" src="https://mintcdn.com/bubblav-e553cf80/14QSiDZbJ0481Clt/images/answerable-questions.png?fit=max&auto=format&n=14QSiDZbJ0481Clt&q=85&s=d6855a37faf6c454fe25d11e604bd906" alt="Answerable Questions" width="1418" height="978" data-path="images/answerable-questions.png" />

  <img className="hidden dark:block" src="https://mintcdn.com/bubblav-e553cf80/14QSiDZbJ0481Clt/images/answerable-questions-dark.png?fit=max&auto=format&n=14QSiDZbJ0481Clt&q=85&s=ce2cf03e3221ba25171c33f020b4f21e" alt="Answerable Questions" width="1426" height="994" data-path="images/answerable-questions-dark.png" />
</Frame>

### What's Shown

| Column       | Description                                                |
| ------------ | ---------------------------------------------------------- |
| **Question** | A question visitors could ask that your chatbot can answer |
| **Category** | Topic category (e.g., Pricing, Support, Product)           |

### How Questions Are Generated

The AI analyzes your knowledge base (website content, files, Q\&A entries) and generates realistic questions that visitors might ask. Questions are automatically regenerated when you add or update knowledge.

<Tip>
  Questions are displayed on your dashboard. To see the full list and manage them, go to the **Knowledge** section and select the **Answerable Questions** tab.
</Tip>

### Use This To

* **Validate your knowledge base**: Confirm your chatbot can answer common questions
* **Identify content gaps**: See what topics are covered well vs. missing
* **Train your team**: Share this list with support staff to understand AI capabilities
* **Content planning**: Add knowledge for important questions that aren't covered

***

## Most Asked Questions

Track what your visitors are actually asking to identify trends and content gaps.

<Frame>
  <img className="block dark:hidden" src="https://mintcdn.com/bubblav-e553cf80/14QSiDZbJ0481Clt/images/most-asked-questions.png?fit=max&auto=format&n=14QSiDZbJ0481Clt&q=85&s=e6b8bf3fb14c4c4efb88a13cc4876e95" alt="Most Asked Questions" width="1418" height="797" data-path="images/most-asked-questions.png" />

  <img className="hidden dark:block" src="https://mintcdn.com/bubblav-e553cf80/14QSiDZbJ0481Clt/images/most-asked-questions-dark.png?fit=max&auto=format&n=14QSiDZbJ0481Clt&q=85&s=f5917430ff454a3a5a0e3b3034a43197" alt="Most Asked Questions" width="1428" height="801" data-path="images/most-asked-questions-dark.png" />
</Frame>

### What's Shown

| Column        | Description                            |
| ------------- | -------------------------------------- |
| **Rank**      | Question popularity ranking            |
| **Question**  | The exact question asked by visitors   |
| **Frequency** | How many times this question was asked |

### How It Works

Questions are aggregated from all conversations in the selected date range. Similar questions are grouped together, and common greetings (hi, hello, thanks) are filtered out.

<Tip>
  Compare **Answerable Questions** with **Most Asked Questions** to identify gaps:

  * High-frequency questions that appear in both lists = Great AI coverage
  * High-frequency questions missing from Answerable Questions = Add this content!
</Tip>

### Use This To

* **Prioritize content creation**: Add Q\&A entries for frequently asked questions
* **Improve knowledge base**: Update content for topics visitors ask about most
* **Spot trends**: See seasonal changes in customer inquiries
* **Optimize AI prompts**: Tune your AI's responses for common queries

***

## Upgrade to Pro+

Want deeper insights? Pro+ plans unlock advanced analytics:

<CardGroup cols={2}>
  <Card title="Cost Savings Calculator" icon="dollar-sign">
    See estimated savings from AI handling conversations
  </Card>

  <Card title="Confidence Scores" icon="brain">
    Monitor AI certainty levels across conversations
  </Card>

  <Card title="Geographic Insights" icon="globe">
    Understand where your visitors come from
  </Card>

  <Card title="AI Performance Analysis" icon="chart-line">
    Identify and fix knowledge gaps
  </Card>
</CardGroup>

<Card title="View Pro+ Reports" icon="arrow-right" href="/user-guide/reports/pro">
  Explore all advanced analytics features available on Pro and Turbo plans
</Card>