Accessing Reports
1
Open Dashboard
Go to bubblav.com/dashboard
2
Select Website
Click on the website you want to analyze
3
Open Reports
Click Reports in the sidebar menu
Overview Dashboard
The main dashboard gives you a quick snapshot of performance.Key Metrics
Total Leads
Number of unique visitors who provided their email address during conversations
Average Confidence Score
Average confidence score of AI responses (0-100%). Higher scores indicate the AI was more certain about its answers
Transfer to Agent
Percentage of conversations escalated to live support agents. Lower percentages indicate better AI self-service performance
Average Message Rating
Average rating of bot messages based on visitor feedback. 100% means all rated messages were positive (thumbs up)
Understanding the Numbers
| Metric | Good | Needs Attention |
|---|---|---|
| Transfer to Agent | < 20% | > 40% |
| Average Confidence Score | > 70% | < 50% |
| Average Message Rating | > 80% | < 60% |
Time Range Selection
Filter reports by date range:| Range | Best For |
|---|---|
| Today | Real-time monitoring |
| Last 7 days | Weekly trends |
| Last 30 days | Monthly performance review |
| Custom range | Specific campaigns or periods |
Conversation Analytics
Messages & Conversations Trend
Track conversation and message volume over time:
- Daily trend: See peaks and valleys throughout the selected period
- Conversation count: Number of unique chat sessions
- Message count: Total messages exchanged (bot and visitor)
- Busiest days and weeks
- Seasonal patterns
- Impact of marketing campaigns
Most Active Times (Pro+)
Visualize conversation volume by hour of the day:
- Bar chart: See which hours have the most conversations
- Line chart: View trends throughout the day
- Peak identification: Find your busiest support hours
- Schedule live support coverage during peak hours
- Plan content updates for high-traffic times
- Optimize response times
Conversation Flow (Pro+)
Visual representation of how conversations are handled:
- Bot handled: Conversations resolved by AI
- Agent transfer: Conversations escalated to human agents
- Resolution paths: See the flow from start to resolution
- Where conversations get stuck
- How often human intervention is needed
- Overall system efficiency
User Insights
Understand your customers better.Visitor Information
| Data Point | Description |
|---|---|
| New vs. Returning | First-time or repeat visitors |
| Device | Desktop, mobile, or tablet |
| Browser | Chrome, Safari, Firefox, etc. |
| Country | Geographic distribution |
Top Pages
See which pages generate the most conversations:- Identify high-intent pages (pricing, product pages)
- Add targeted content for common questions on those pages
- Consider page-specific welcome messages
Visitor Geography (Pro+)
See where your visitors are coming from:
Available on Pro+ plan
- Country distribution: Visual map showing conversation volume by country
- Top countries: List of countries with most conversations
- Geographic patterns: Identify regional trends
- Understand your global audience
- Plan content for different regions
- Optimize support hours for different time zones
Most Visited Links
Track which links users click most frequently within the chat:- Link text: What the link says
- URL: Where it points
- Click count: How many times it was clicked
- Latest click: Most recent click timestamp
- Identify popular resources
- Understand what information visitors find most useful
- Optimize link placement and descriptions
AI Performance
Top Unanswered Questions (Pro+)
See specific questions that the AI failed to answer:- Question text: The exact question asked
- Frequency: How many times it was asked
- Action: Add this to your knowledge base or create a Q&A entry
- Identify knowledge gaps
- Add missing content to your knowledge base
- Create Q&A entries for common questions
- Prioritize content improvements
Bad Feedback Conversations (Pro+)
Review conversations where users gave negative ratings:- Conversation details: Full conversation history
- Rating: The negative feedback received
- Context: What went wrong
- Identify patterns in negative feedback
- Improve responses to similar questions
- Train your knowledge base with better answers
Leads
Leads List
View all captured leads from conversations:- Email address: Contact information provided
- Date: When the conversation occurred
- Country: Visitor’s location
- Conversation: Link to view full conversation history
Exporting Leads
Export leads data:- Select your date range
- Click Export Report button
- Download CSV file with all lead information
- Email addresses
- Conversation dates
- Visitor countries
- Full conversation history
Exporting Reports
Download your data for offline analysis.Export Full Report
Export all report data as CSV:1
Select Date Range
Choose the time period you want to export
2
Click Export Report
Click the Export Report button in the top-right corner
3
Download CSV
The file will download automatically with all analytics data
- All conversation data
- Message details
- Lead information
- Analytics metrics
- Timestamps and metadata
Best Practices
Review weekly
Review weekly
Set aside time each week to review reports. Look for trends, not just individual days.
Act on failed queries
Act on failed queries
The “Failed Queries” report is your roadmap for knowledge base improvements.
Monitor peak hours
Monitor peak hours
Schedule live support coverage during your busiest hours.
Track over time
Track over time
Compare month-over-month to see improvement trends.
Share with team
Share with team
Troubleshooting
Data not showing
Data not showing
- Select a date range that has data
- Wait 24 hours for new conversations to appear
- Refresh the page
Numbers seem wrong
Numbers seem wrong
- Check the selected date range
- Verify timezone settings
- Note: Real-time data may have slight delays
Export not working
Export not working
- Try a smaller date range
- Check browser popup blockers
- Use a different browser
Plan Features
| Feature | Free | Pro | Turbo |
|---|---|---|---|
| Basic Analytics | ✅ | ✅ | ✅ |
| Messages & Conversations Trend | ✅ | ✅ | ✅ |
| Most Active Times | ❌ | ✅ | ✅ |
| Conversation Flow | ❌ | ✅ | ✅ |
| Visitor Geography | ❌ | ✅ | ✅ |
| Top Unanswered Questions | ❌ | ✅ | ✅ |
| Bad Feedback Conversations | ❌ | ✅ | ✅ |
| Export Reports | ✅ | ✅ | ✅ |