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The Insights tab in Knowledge provides two tools to understand and improve your chatbot’s coverage: Content Gaps and Answerable Questions.
Insights Overview

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Content Gaps

Content Gaps automatically analyzes customer conversations to find questions that your AI couldn’t answer confidently or that received poor feedback from users.
Content Gaps Overview

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What is a Content Gap?

A content gap occurs when a customer asks something relevant to your business, but the AI doesn’t have the necessary information in its knowledge base to provide a confident answer. BubblaV identifies these gaps by monitoring:
  • Low Confidence Answers: When the AI’s search doesn’t find a strong match.
  • Negative Feedback: When a user clicks “Thumbs Down” on a response.
  • Unanswered Queries: When the AI explicitly states it doesn’t know the answer.
Content Gaps analysis is a Pro and Turbo plan feature.

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Finding Your Content Gaps

You can view content gaps in two places:
  1. Dashboard Widget: A quick overview of the top unanswered questions appears on your main website dashboard.
  2. Insights Tab: Go to Knowledge → Insights → Content Gaps for a full, searchable list of missing information.

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Fixing Gaps with Q&A

The most effective way to close a content gap is to add a specific Q&A pair.
1

Review the Question

Look at the unanswered questions list. They are sorted by frequency, so you can focus on the most common issues.
2

Add Q&A

Click the Add Q&A button next to any unanswered question. This opens a pre-filled dialog with the question already entered.
3

Provide the Answer

Write a clear, accurate response.
4

Save

Once saved, the question is moved into your Q&A library and the gap is closed.

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Why it matters

Identifying content gaps allows you to:
  • Improve Accuracy: Every Q&A pair you add makes your bot smarter.
  • Understand Customers: See exactly what your users are looking for but not finding.
  • Prioritize Documentation: Use frequency data to decide what to document on your actual website.

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Answerable Questions

The Answerable Questions sub-tab (under Knowledge → Insights) shows AI-generated questions that your chatbot can confidently answer based on its current knowledge base. This helps you:
  • Verify coverage: Confirm your bot handles the topics you expect
  • Identify gaps: If an expected question is missing, you may need to add more content
  • Demo readiness: Use the list to demonstrate what your bot can handle

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Next Steps

Q&A

Manage your manually added questions and answers.

Human Handoff

Route specific questions to human agents.